Identity Card

Founded
(under the name of Telemilano)

1978

Became a public listed company
(under the name of Mediaset)

1996

Corporate offices

Via Paleocapa 3,
Milan, Italy

VAT and Companies Register
in Milan

09032310154

Main countries of business

Italy, Spain

Employees
(on 31 December 20010)

6,285

Structure of share capital

The Share Capital of Mediaset S.p.A. amounts to Euros 614.238.333,28 fully subscribed and paid up.

TYPE SHARES	N. OF SHARES	% ON SHARE CAPITAL	LISTED	RIGHTS AND OBLIGATIONS
Ordinary shares	1.181.227.564* (NOMINAL VALUE EUR 0,52 EACH)	100%	Borsa Italiana - Blue Chip Segment -	Pursuant to law and Company By - Laws

*The Company holds 44,825,500 of its own shares in its portfolio, amounting to 3.795% of the share capital wich voting right is suspended pursuant to article 2357 ter of the italian Civil Code.

No other financial instruments have been issued that give the right to subscribe to new share issues.

Shareholders
(on 31 December 2010)

Fininvest (38.98%)
Market (57.23%)
Own Share (3.79%)

Consolidated net revenues in 2010 (EURm)

4,292.5

Operating profit for 2010
(EURm)

815.5

Net profit for 2010
(EURm)

352.2