Guarantees for minors
Mediaset has always been very sensitive to the protection of minors:
- It dedicates special attention to the protected time slot (4:00 pm - 7:00 pm), by monitoring all broadcasts (programmes, adverts, trailers and promotions) and by offering programmes specifically oriented to an audience of minors on at least one of the three networks (Italia 1). In 2004 the DTT channel Boing was added to this group with programming dedicated to children 24 hours a day
- It standardises Prime Time programmes, coordinating the programme schedules so that a suitable offering for the entire family is ensured on at least one of the three networks
- Using coloured symbols that appear on the screen at the beginning of each TV programme and after each commercial break, it indicates the nature and the content of the programme (green: suitable for all family members; yellow: children with adult supervision; red: adult audience only); Since October 2010, in accordance with new laws in effect, the use of symbols was extended in a standard manner throughout the system to all Group's networks including free and pay-per-view digital terrestrial broadcasts
- In addition to the coloured symbols, it consolidates information on the content of programmes (for example, through verbal announcements or captions at the beginning of programmes, rolling credits after every advertising break, and dedicated additions after the news)
- In order to closely analyse the most relevant and topical issues in this area, it promotes research concerning the relationship between television and underage viewers using institutes specialising in this matter
In Spain, Telecinco participated in Código de Autorregolación, which requires television networks to identify programmes according to the age group of the intended audience. Programmes not recommended for minors between 7 and 13 years of age are identified by a yellow symbol. Those aimed at an adult audience are identified with a red symbol and a sound. Programmes suitable for all age groups do not have a symbol.
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