Human Resources

In a constantly changing competitive environment, the Mediaset Group pays particular attentino to its internal human resources, who play a fundamental role in interpreting and implementino the changes necessary to maintain its competitive advantage and market leadership.

The human resources management and development activities and support programmes implemented by the company in recent years are aimed at enhancing the value of "human capital" by harmoniously combining workers' personal values and expectations of well-being with the corporate culture and values.

The corporate goal is to develop individuals and their capabilities and skills, and recognise their merits and responsibilities making no distinction for gender, category or corporate level. In this context, the management of processes and tools is aimed at ensuring the proper assessment of human resources from the time they are selected, the constant monitoring of employees durino their development in the Group and planned professional and managerial training aimed at developing the company's unique attributes.

Staff composition
At 31 December 2010, the Mediaset Group had a total of 6,285 employees, an increase of 451 employees over the level of 5,834 employees at 31 December 2009, mainly due to the acquisition (made on 28 December 2010) of Cuatro by the subsidiary Gestevision Telecinco.
It should be considered that workforce related to the Italian geographical area include in 2010 4,675 employees (4,700 in 2009) pertaining to Group's companies operating on the Italian area (4,587 of which - 4,622 in 2009 - had a indefinite-term contract), 26 employees mainly concentrated on London headquarters in charge at Publieurope, as well as 3 employees in charge at Mediaset Investment in Luxembourg.
Human resources are distributed throughout Italy with a significant concentration in the Milan area where 68% of staff is employed at offices in Cologno Monzese, Segrate and Lissone.