Social and Cultural Commitments

Environment
Even though it is not an industrial processing company, the Mediaset Group believes it is essential to disclose information through the reporting of certain environmental performance indicators. Below are the data relative to the consumption of energy, as well as the main emissions of CO2 produced by the Group in 2010 and 2009.
CO2 emissions were measured using the method specified in the Greenhouse Gas Protocol (*). Specifically, considering the nature of the business, only emissions indirectly resulting from energy consumption have been taken into account.

(*) The GHG protocol was established in 1998 in association with the World Business Council for Sustainable Development (WBCSD) and the World Resources Institute (WRI). Today, it is the international accounting instrument most frequently used by governments and corporations to understand and manage CO2 emissions. For further information, go to www.ghgprotocol.org.

Mediafriends
Mediafriends is an Onlus (Organizzazione Non Lucrativa di Utilità Sociale - Non-Profit Organisation) established in 2003 by Mediaset, Mondadori and Medusa. This Association pursues charitable objectives aimed at raising funds to be used for charity projects and to provide advertising space within its networks for communications by non-profit charitable entities and associations.