The Mediaset Group operates through two fully-owned advertising sales agencies in Italy: Publitalia '80, the sales house that exclusively serves the free-to-air Mediaset networks; and Digitalia '08, the sales house specialized in selling advertising space on the pay TV platform.
The Group also owns a 50% interest in Mediamond, which sells advertising space on Mediaset Group and Mondadori websites.
In 2015, Publitalia acquired 295 new clients, generating new revenues amounting to 3.9% of the total. Publitalia's top 10 groups generated approximately 20% of its total revenues.
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