The Mediaset Group operates in Italy through two fully-owned advertising companies, Publitalia '80, the sales house that operates exclusively for the free-to-air Mediaset network, and Digitalia '08, the sales house that specialises in selling advertising space on the pay TV platform. The Group also has a 50% holding in Mediamond, the sales house dedicated to selling advertising on the Internet sites owned by the Mediaset Group and Mondadori.
In 2012, Publitalia acquired 200 new clients who generated commission amounting to 2.9% of the total, while the top 10 clients generated approximately 25.4% of revenues.
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