Mediaset Group

Go to menu
Skip menu

Corporate

Italy

In Italy the Mediaset Group operates through two advertising companies: Publitalia '80 and Digitalia '08 both of which are wholly-owned subsidiaries.

Publitalia exclusively sells advertising for Mediaset channels and, overall, in 2008, had a portfolio of 1,132 clients. The top 10 key clients accounted for around 25% of sales, while the top 100 made up 72% of revenues. On the basis of its 2007 results, Publitalia has, according to the figures for the advertising market supplied by Nielsen Media Research, a market share of 35.4%.



 

Digitalia '08 is the specialised advertising sales company for the Mediaset channels broadcast on the digital terrestrial platform, Premium, Boing, MediaShopping as well as for new media, such as the internet and Mediavideo. The company also handles advertising sales for leading football clubs, including AC Milan, Inter Milan and Genoa, and television advertising sales in barter agreements.