Spain

Founded in 1988, Publiespaña, is the advertising company for Telecinco.
The Spanish television advertising market is Europe's fifth largest and the second, after Italy, in terms of the share of the total market (according to Infoadex data, the figure for 2010 was 41.1%).

In 2010 the Publiespaña Group maintained its leadership in the TV sector in terms of advertising sales, both net (EUR 794.56 million) and gross (EUR 834.89 million).

As always, these figures include the results of Publimedia Gestión, the Publiespaña Group company that markets multi-support audio-visual content, pay-TV, internet, outdoor, teletext and magazines.

In 2010 the Publiespaña Group achieved solid results despite the complex general condition of the Spanish economy; the beginnings of a recovery in the TV advertising market favoured the positive trend in TV in 2010.

2010 also saw the definitive elimination of advertising in TVE; this allowed commercial operators to increase their advertising revenues by absorbing all of the investments earmarked for TVE.
In real terms, the Publiespaña Group was able to net more than 35% of the investments freed up by the state broadcaster.

In 2010 Spain also witness two decisive events for the television industry: first the definitive switch over to digital and second, the introduction of a new law governing audio-visual communications.

In terms of audience, the Telecinco Group maintained its position with constant and progressive growth in its thematic offer: LaSiete and Factoria de Ficción. To which should be added Boing, a new channel for children and teenagers.

The biggest matches of the World Cup in South Africa were broadcast by Telecinco and the Publiespaña Group was able to offer its clients excellent results.

Moreover, prices in the television advertising market have increased, partially recovering the levels of recent years.

According to Infoadex, Publiespaña is once again the market leader in advertising sales, with 32.1% share and a effectiveness ratio (the coefficient between the level of investment and the audience share of the Telecinco Group) of 1.81, the highest in the sector. Also this year with a marked difference compared with the competitors.

2010 ended with the acquisition of Cuatro and a 22% stake in the pay-TV platform Digital+. With these operations, the Telecinco Group is Spain's leading audio-visual media Group and one of the largest in Europe.
Revenues from the sale of co-production film rights, merchandising, SMS, call TV and audio-text services, amounted to EUR 60.50 million.

Total revenues during the year amounted to EUR 855.05 million.