Radio

Virgin Radio joins Radio 105, R101, Radio Monte Carlo and Radio Subasio as one of Mediaset's broadcasters operating in the commercial radio sector in Italy.

Virgin Radio is a true international Lovemark: its strong STYLE ROCK music positioning puts musical programming at its heart, featuring carefully selected songs and the right balance of current and classic songs.

Virgin Radio's mission is to be the go-to station for the community of rock music fans in Italy.

The station's schedule features some of the leading talents in the world of rock music in Italy: DJ Ringo, Paola Maugeri, Dr. Feelgood, Massimo Cotto, Andrea Rock and Giulia Salvi are just some of the names that light up Virgin Radio's daily schedule. From September, the station's radio schedule was bolstered by the entry of Alteria, who joined Andrea Rock in presenting Virgin Generation.

2019 was a fundamental year in the image strengthening process for the Virgin Radio brand: several world-famous rock stars lent their image in support of the Rock Ambassador campaign, a project that saw artists such as Iggy Pop, Liam Gallagher and Marky Ramone come out in support of the station and the rock values it embodies.

Live music continues to represent one of the cornerstones of the station's positioning: in 2019, Virgin Radio was involved in some of Italy's most important rock events, including Firenze Rocks (featuring The Smashing Pumpkins, The Cure, Eddie Vedder and many others) and the Italian dates of tours by Muse and Kiss. The station also conducted an Italian-exclusive live broadcast of Slash's concert from Milan.

Community engagement did not only take place through concerts but also through a series of on-field activities appropriate to the target audience and linked to the world of sport, especially in the motorsport sector:Virgin Radio participated actively in important events including the Superbike World Championship and the Verona Motorbike Expo. It was also Italy's official radio station for the NBA.

Virgin Radio is also very active on the digital front, with a very large community on its website, social media channels and mobile app.

From the technology point of view, signal coverage was improved during the year in Campania, Lombardy and Piedmont, through the acquisition of new frequencies. Significant developmental maintenance activities were also carried out on transmission equipment and systems.

The new Radio Ter survey recorded the following audience figures for Virgin Radio at the end of 2019: 2,841,000 average daily listeners and 7,867,000 listeners in 7 days.

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