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MEDIASET PREMIUM EXPANDS ITS OFFER: FROM 3 MAY 2006 ON DIGITAL TERRESTRIAL THE TV SERIES

MEDIASET PREMIUM
EXPANDS ITS OFFER

AFTER FOOTBALL CINEMA, MUSICAL EVENTS
AND THEATRE

FROM 3 MAY 2006 ON DIGITAL TERRESTRIAL
THE TV SERIES
"THE O.C." FOR THE FIRST TIME ON TV THE NEW EPISODES
AND THE COMPLETE CULT SAGA "I SOPRANO"

On 22 January 2005 more than a year ago Mediaset Premium made its debut: the first real pay-per-view, with live football matches from the Serie A: no subscription, no contract, no dish: pay only for what you see.
On 27 August 2005 Mediaset Premium expands its offer and in addition to top league Serie A football adds big films, first time TV showings, and musical events. The best films arrive on Mediaset Premium just a few months after their theatrical release without commercial breaks and without an interval.
On 13 January 2006 on Mediaset Premium in addition to football, cinema and musical events, exclusive to digital television, great theatre. Thanks to Mediaset Premium, for the first time in the history of television it is possible to watch from the comfort of your own home the most successful theatrical productions from the contemporary Italian drama scene.

From Wednesday 3 May 2006 on Mediaset Premium 3 the most popular TV series will be broadcast: in preview the third series of  "The O.C." and all 6 seasons of the cult saga "I SOPRANO" the most popular American TV series of recent years.

In conjunction with this new offer Mediaset Premium is offering bundles at very interesting prices:

"THE O.C."
2 euros
per single evening (two episodes)
12 euros for the complete series (13 evenings)

"I SOPRANO"
2 euros
for single evening (two episodes)
9 euros for a complete series
39 euros for the serial's entire six seasons


THE O.C. - THE THIRD SERIES FOR THE FIRST TIME ON TV
From Wednesday 3 May 2006 on Mediaset Premium 3  the third series of  "The O.C." for the first time on TV.

The appointments are:
Wednesday at 21.00 on Mediaset Premium 3
Repeated on Sunday at 21.30 on Mediaset Premium 2
And the following Wednesday at 18.30 on Mediaset Premium 3

The goings on of Marissa e Ryan and the Cohen family can be seen on Mediaset Premium in the magic of Dolby Digital 5.1, in bilingual versions and with subtitles in English and Italian.
Almost three years from the series' pilot the programme has captured the enthusiasms of young people across the world and revolutionised television tastes, the third series will be broadcast on Mediaset Premium at the same time as it is shown in the United States and for the first time ever in Italy.

I SOPRANO - ALL 6 SERIES OF THE SAGA
Also on Wednesday 3 May, on Mediaset Premium the entire saga of  "I Soprano": the cult series that has captivated America for six years.

The appointments are:
Wednesday at 22.45 on Mediaset Premium 3
The following Sunday at 23.15 on Mediaset Premium 2

Mediaset Premium will broadcast all 6 series of the celebrated saga, continuously and without interruptions, for a total of 85 hours over 43 weeks.


The sixth series has not been seen in Italy and is currently being broadcast in the United States. All the episodes will be shown on Mediaset Premium also in the original language with subtitles and a very new re-mastered version that guarantees perfect vision. The sixth series is also in Dolby Digital 5.1.
Between 1999 and today "I Soprano" has been America's most popular TV series winning 5 Golden Globes, 17 Emmys (the TV Oscars) three each for the protagonists James Gandolfini and Edie Falco (the Soprano husband and wife).
Always at the top of ratings lists, "I SOPRANO" has generated debate, has moved, disturbed more than any other TV series in the world and is widely recognised as the best example of the high technical and stylistic quality of TV series that have little to differentiate them from Hollywood film productions by some of the most renowned directors.

Pre-paid and re-chargeable cards for Mediaset Premium can be bought and re-charged at electronics stores, tobacconists, newsstands and lottery outlets and all outlets displaying the PuntoLis logo. But also on the internet (www.mediasetpremium.it) or by telephone by calling 800 303404 from the fixed line or 02.37045045 from a mobile. Payment can be made by credit card.

Cologno Monzese, May 2, 2006

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