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THE INSTITUTE FOR THE BLIND OF MILAN HAS AWARDED A GOLD MEDAL TO THE CHAIRMAN OF MEDIAFRIENDS PIER SILVIO BERLUSCONI

THE INSTITUTE FOR THE BLIND OF MILAN
HAS AWARDED A GOLD MEDAL TO THE CHAIRMAN
OF MEDIAFRIENDS PIER SILVIO BERLUSCONI

On 13 December 2009 at 11.00 the Institute for the Blind of Milan will present its gold medal to Pier Silvio Berlusconi in his role as chairman of the Mediafriends charitable foundation that was founded by Mediaset, Mondadori and Medusa.

During the 51st National Blind Day at the institute's headquarters in via Vivaio 7, Pier Silvio Berlusconi will receive the award in recognition of the institute's gratitude for having produced through Mediafriends and broadcast on Mediaset channels a campaign including TV commercials to promote the exhibition "Dialogo nel buio" (Dialogue in the Dark) at the institute and which is meeting with great public success.

Mediafriends is the charitable foundation established in 2003 by Mediaset, Mondadori and Medusa. It promotes the communication of social initiatives and coolects funds for concrete charitable projects.
In six years Mediafriends has collected almost  EUR 45 million and developed more than 170 projects in Italy and around the world.
These include: six editions of the TV marathon "La fabbrica del sorriso" which is broadcast every year on all Mediaset schedules (the seventh is currently being prepared), the Music for Asia concert for the victims of the tsunami, the collection of funds for the Abruzzo that made it possible to build two buildings with 30 apartments, the setting up at Italian Stanzallegra children's hospitals of a multimedia space to lighten the impact of hospital stays for young patients.
Since 2008 Mediafriends has organised Laboratorio Mediafriends workshops for Social efforts that bring together the non-profit sector with professionals in communications. The aim is to learn how to communicate effectively on television, radio, press and the internet.
The governing council of Mediafriends comprises, among others, of: Piersilvio Berlusconi (chairman), Maurizio Costa and Giampaolo Letta. For more information:www.mediafriends.it

Cologno Monzese, December 11, 2009

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