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AUDITEL: RATINGS FIGURES FOR PREMIUM CALCIO FROM 4 JANUARY 2010

AUDITEL:
FROM 4 JANUARY 2010 RATINGS FIGURES FOR PREMIUM CALCIO
THE MEDIASET OFFER DEDICATED TO ITALIAN?S FAVOURITE SPORT

From Sunday 3 January 2010 also Premium Calcio will be tracked by Auditel.

The viewing figures for the pay TV channels of the Mediaset Premium offer entirely dedicated to football, will consequently be published from 4 January, five years from the first pay-per-view live coverage by Mediaset?s sports journalists.

The first real test will be on the sixteenth day of the Serie A championship that will be held on Wednesday 6 January.

Cologno Monzese, December 28, 2009

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