Monday 28 November 2011, sees the official launch of the Mediaset's news channel, TgCom24. It can be viewed not only on 24-hour free-to-air television, but also online at TgCom24.it and on smartphones and tablets thanks to free apps.
MEDIASET ITALIA 2
Monday 4 July 2011 sees the launch of Mediaset Italia 2, the new free digital terrestrial channel directed, like Italia 1, by Luca Tiraboschi. Mediaset Italia 2 is a channel dedicated to younger male viewers with scheduling including TV series, sitcoms, cult cartoons and sports and music programmes, in addition to live sports coverage of events such as the World Motorbike Championships.
From 26 November 2010 a new free thematic channel Mediaset Extra will be launched. The new thematic channel offers a selection of archive and current entertainment programmes from the Mediaset network. The channel also offers viewers the chance to watch the most interesting programmes from Mediaset channels from the previous day, in a different time slot.
Wednesday 12 May 2010 sees the launch of La5, the free digital terrestrial channel that offers scheduling dedicated to a modern feminine audience. In 2012 it was the second most popular channel for women between the ages of 15 and 44.
Launched on 20 November 2004, Boing was the first Italian free-to-air thematic channel for children. The channel was set up as part of a joint venture between R.T.I. S.p.A., which holds 51% o f t he s hare capital o f Boing S .p.A., and Turner Broadcasting Systems Europe, which is part of the Time Warner Group and owns the rights to some of the world?s most popular cartoons. Despite growing competition, the channel has capitalised on its advantageous position by developing and supporting the fame and attraction of the brand.
Launched on 22 August 2011, Cartoonito is a channel aimed at pre-school-age children (up to 6 years old) and, like Boing, is a joint venture between Mediaset and Turner Broadcasting Systems Europe Limited. Cartoonito is targeted at a more specific audience than Boing.
Iris began broadcasting on 30 November 2007 and is a thematic channel dedicated to quality films, although it also broadcast programmes about cinema news, film stars and the most important film festivals. In 2012 Iris was the most popular free-to-air thematic channel in the early evening tie slot in Italy.
MediaShopping is a business model based on a multichannel commercial platform. In September 2012, Mediashopping S.p.A. decided to interrupt the test launched in June 2011 for the sale of branded products purchased either directly or sold through the virtual reseller model on the ForYou thematic channel and on the Foryou.it Internet site.
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