TV Free

TGCOM24
Monday 28 November 2011, sees the official launch of TgCom24. Mediaset's new all news system will broadcast free-to-air on channel 51 on the digital terrestrial platform, satellite channel 24 and is also available online in live streaming on the TgCom24.it web site, and on smartphones and tablets thanks to free downloadable applications. Multimedia and technology are the two fundamental elements of a new all news offer characterised by an innovative touch screen in the studio, a cutting edge operational centre and a unique editorial system for Italy called Dalet, a sophisticated integrated software system used by the most modern international networks.

MEDIASET ITALIA 2
With the TV debut of the film Dragon Ball Evolution, Monday 4 July 2011 sees the launch of Mediaset Italia 2, the new free digital terrestrial channel directed, like Italia 1, by Luca Tiraboschi. Mediaset Italia 2 is a sort of televisual "revolution": with a horizontal rather than vertical schedule (blocked, thematic programming in terms of genres, divided by time slots that aim to built the loyalty of male viewers): TV series, films, documentaries, cartoons, sport and entertainment organised in ad hoc "Zones"; and a prime time that begins at 9.30 pm.

MEDIASET EXTRA
From 26 November 2010 a new free thematic channel Mediaset Extra directed by Massimo Donelli will be launched. The new channel will be dedicated to the best of the best of Mediaset channels' entertainment programmes from yesterday and today. Every day the schedule will feature a selection of programmes in three different categories: the best episodes of Colorado Café, Zig Zelig, Chiambretti Night, Le Iene...; recent cult shows that are no longer on the and the best of TV from the 1980s. Mediaset Extra will also offer a selection of sitcoms and unforgettable series and a range of evergreen films from the seventies, eighties and nineties.

LA5
Wednesday 12 May 2010 sees the launch of La5, a new free digital terrestrial channel, on the air 24 hours a day, dedicated to a (mainly) female audience and headed by Massimo Donelli. Entertainment, reality shows from around the world, TV series, films, TV drama, sit-coms, soap operas, and much more: La5 is the Canale 5 style with a feminine touch. La5 is also on the web (www.la5.mediaset.it). And if you miss a programme, catch up the day after, from midday, on www.video.mediaset.it where all of the main programmes of La5 can be seen.

BOING
On 20 November 2004 Mediaset launched Boing, directed by Jaime Ondarza, the only free - to - air channel for children included in the digital terrestrial platform. This channel is the result of a joint venture (chairman Silvio Carini) between R.T.I., which owns 51% of this newco, and Turner Broadcasting System Europe, a company of the Time Warner group, which owns the rights of some of the world's favorite cartoons.
Despite increased competition, Boing has been able to capitalise on its advantageous position by increasing and supporting the brand's popularity and attractiveness. Auditel audience figures certified that in 2010 the channel had average audience figures of 68,044 children per minute (+42% compared with 2009) and an average share of 7.7% (Auditel total for the year, target 4-14 from 7 a.m. to 10 p.m.). These results have ensured that the channel was the leading channel dedicated to children, while the excellent audience figures achieved also for the "individual" target meant that once again the channel was the eighth most popular television channel in Italy.

CARTOONITO
Monday 22 August 2011 saw the debut of Cartoonito, a free digital terrestrial channel for pre-school children (up top 6 years of age). Cartoonito, like Boing, a joint-venture between Mediaset and Turner Broadcasting System Europe Limited, expands Mediaset's free offer for children and kids, offers the arket a new advertising target and, above, guarantees parents 24-hours per day of safe and educational programming.

IRIS
Iris, directed by Miriam Pisani, began broadcasting on 30 November 2007 and is mainly dedicated to art films and modern cinema and culture, with the schedule including some of the best films ever made, documentaries, theatre productions, opera and literature programmes.
In 2010 Iris was the second most popular channel with men over 55, separated by just 0.1 percentage points from the most popular channel.

ME
Today, Tuesday 1 March 2010, sees the launch of, Me is a new semi-generalist channel on the digital terrestrial platform. Mediaset is reinforcing its presence in the home shopping sector with a new brand and a new approach. With six "virtual departmetns" (beauty, cooking, electrical, home, sport and toys) the new catalogue offer a range of well-known Italian and international brands and will operate on two platforms, TV and the internet: The free semi-generalist channel Me (button 35 on the remote control, will, in 16-hour programming dedicate home shopping formats and 8 to entertainment, films and news) and the new e-commerce site www.byme.com (on line the complete range of products on offer divided by category). On tv and Internet purchases can also be made by telephone using the number 199.303.603.

MEDIASHOPPING
MediaShopping is the leading home - shopping channel, on the air 24 hours-a-day on Mediaset's digital terrestrial platform. But MediaShopping is not only on digital, it is also available on daily windows on Mediaset's analogue channels, on the internet at MediaShopping and on channel 808 of the Sky satellite platform.