Mediaset Premium

In 2010, RTI reinforced its presence in the digital terrestrial sector (DTT), the platform on which the company's future growth will be based.
In order to be able to respond in an effective manner to the demands of viewers to use television content in various ways, the company is moving towards a multi-platform approach which will be used to feed the various types of platform: terrestrial, satellite, mobile phone and broadband.
In response to the new market challenge, RTI is committed to reinforcing its pay TV service, Mediaset Premium, as a complement to its free-to-air business. Development focused on improving the linear offer and launching new non-linear offers aimed at increasing the choices available to clients.
Thanks to the rapid progress of the nation-wide plan to turn off the analogical television signal, Mediaset Premium was able to count on a stronger broadcasting capacity in order to offer its content in high definition with the launch in the "All Digital" area of an additional HD channel for football and of a HD version of Premium Cinema, the flagship channel for cinema that broadcasts all the film trailers, blockbusters and most successful and popular films.
As for sports content, during the year considerable sums were invested to ensure that Mediaset was able to improve its already impressive offer of live coverage of all the games involving the main clubs in Series A and all the games in the UEFA Champions League with the exclusive rights to the Europa League and the Club World Cup.
Thanks to the range and competitiveness of the offer, the football package available on Mediaset Premium continued in 2010 to be an important factor in the growth of the client and subscription base.
During 2010 Mediaset Premium's cinema package, which once again was reinforced, was the most popular pay TV offer with viewers, confirming the strategic priority given to this sector by the company. The range of television serials available as part of the Gallery package was also increased, with the aim of increasing its popularity and attracting a wider client base. The enrichment of the Mediaset Premium offer will continue during 2011 with the launch of two documentaries channel: BBC Knowledge e Discovery World.