Mediaset Premium is the pay TV service broadcast on digital terrestrial television that complements the Mediaset free-to-air offering. Mediaset Premium consists of two main packages: Cinema and Soccer. These are marketed together with the Series and Documentaries channels and can be further enhanced with the Kids option.
From March 2015, sales points are distributing the new Premium SMART CAM Wi-Fi, a revolutionary device that not only allows you to watch Mediaset Premium without an external set-top box or additional cables, also has a Wi-Fi functionality that means it is possible to quickly and easily access HD-quality content available on Premium Play.
Premium Play is the Over The Top service included in the Mediaset Premium subscription. Play contains a library of over six thousand content items across Cinema, Soccer, Series, Documentaries, Kids, and Infinity, in addition to a catch-up service for the free networks. Play is available on Smart Cam Wi-Fi, connected TVs and set-top boxes, consoles, tablets, personal computers and smartphones.
Premium Online was created in 2015 - a new Premium subscription offering accessible via internet, allowed users to access the best linear and non-linear Premium and Infinity content via streaming, wherever and whenever they want. Premium Online allows you to watch your favourite programs wherever you are and at any time, through TV, PC, games console, tablet or smartphone.
2015 saw the launch of the new Mediaset Premium, enhanced by the exclusive broadcasting rights for the Champions League for the period 2015-2018, which in the previous three years had been exclusive to a competitor. The Soccer offering also includes the rights for the nine main TIM Serie A teams, also for the three years 2015-2018.
Mediaset Premium has become the benchmark for the most complete Pay TV offering of football in Italy, complemented by the exclusivity of the Premium Cinema package which provides TV premieres of films, as well as series and sit-coms thanks to agreements with Warner Bros (until 2020) and Universal (until 2018).
In a macroeconomic and market scenario of continuing crisis, Mediaset Premium has overcome a particularly difficult challenge, with a clear improvement on the past in its key performance indicators, consisting of the number of customers, ARPU and churn rate.
At 31 December 2015, Mediaset Premium had a total of 2,010,000 customers, a figure confirmed by an international independent company specifically engaged by Mediaset Premium.
In 2015, the trend of acquisitions made by Mediaset Premium enabled it to increase its market share compared to its main competitor. This is all the more remarkable considering that these acquisitions brought increased ARPU alongside the lowest ever recorded churn rate.
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