Web and other activity

New Media and Brand Extension
RTI operates in the multimedia sector through its Interactive Media Department. As part of its operations to promote extension content initiatives, it makes the services and contents of its core business available on different platforms (Internet, mobile web, cell phones and teletext).
RTI operates on the web in two different areas:

• providing entertainment programmes with the Mediaset.it site (www.mediaset.it), the point of entry for to all the Mediaset web area.
  The Videomediaset site (www.video.mediaset.it) is of particular importance from the strategic and commercial point of view as it allows users to watch the entire episodes of many Mediaset programmes, including the complete version of every newscast on the Mediaset network. Other programmes available in addition to pure entertainment programmes (Grande Fratello and Amici) include soap operas, in-depth current affairs and sports programmes, which can all be seen in high quality full-screen mode. The contents available on the television portal are also all available on the main social networks, while snack-TV clips (short highlights of the best parts of the television content) can also be watched.
• providing information on the Tgcom site (www.tgcom.it). In particular, Tgcom provides journalistic content transmitted on various technological platforms including the Internet, teletext, radio and both analogical and digital television, while sports information is available on the SportMediaset site (www.sportmediaset.it). Mediaset's sports site is attracting an interesting number of visitors and the recent restyling (with the addition of two new sections for rugby and poker) has improved navigability and layout.

This partnership between television and the Internet has attracted excellent numbers of visitors and has made it possible for advertisers to experiment with new forms of advertising, such as the billboards that open every video.