Tv Drama & Film Production
Medusa Film S.p.A. is a major film distribution company in Italy. The company mainly produces and distributes Italian and foreign films in Italy, throughout the life-cycle of the product: from cinema releases to the sale of television rights in all their various forms.
In terms of box-office takings from the sale of cinema tickets, Medusa, with a market share of 5.8% in 2017 (source: Cinetel), was 6th in the ranking of distributors, behind the four American majors and the Italian company 01 Distribution.
In line with its editorial approach, the company stood out for its focus on Italian cinema: the leading Italian film by box-office takings was from Medusa. Out of a total of 9 films distributed in the year, 5 took more than EUR 2.5 million: overall, only 4 Italian products were distributed by competitors above this threshold.
The best takings were for "L'ora legale" (10.4 million), which saw the definitive consecration of Ficarra and Picone in the world of cinema; ?Mamma o papā??, with the debut of the new comic pair Albanese and Cortellesi, took more than EUR 4.5 million. Medusa's next two top-grossing films (?The place? by P. Genovese, with a stellar Italian cast and ?La ragazza nella nebbia?, EUR 3.7 million, the directorial debut of D. Carrisi, with T. Servillo and J. Reno), show that it is possible to get a great public response even with films that are not clearly labelled as "comedy", giving credence to editorial choices that the public appreciated.
In 2017, total box-office takings came to EUR 585 million, equivalent to 93 million cinema tickets, compared with EUR 662 million and 105 million cinema tickets sold in the previous year.
After a 2016 marked by excellent growth (+3.9% takings and +6.1% audience numbers), the cinema market has seen a significant decline (-11.6% takings and -12.4% audience numbers).
The number of films distributed in the year was basically stable on 2016: 536 against 554 the previous year. The decrease in terms of takings is mainly due to the absence of a film ?event? comparable to ?Quo vado??, which took EUR 65 million alone ? worth about 10% of the entire market. That absence, together with that of "Perfetti sconosciuti" (over EUR 17 million), dragged down the share taken by Italian cinema, from 29 to 18%. However, the market share of US product rose from 56% in 2016 to 66% in 2017, showing the success of American cinema, with 17 of the top 20 films in terms of takings.
The successes achieved in a particularly difficult year nevertheless confirm that Medusa plays a fundamental role, again confirming that the correct strategic positioning of the company, which has always been a landmark in Italian cinema.
RTI S.p.A. possess the know-how and the organisation to select projects and develop the production of highly popular drama series. These products are commissioned to major national partners and, in some cases, are sold abroad or leveraged via the web channel, thus contributing to covering production costs.
In 2017, the drama line was reviewed, which will have an increasing effect in the coming years both in terms of volumes and new titles.
RTI continued its strategy of filming drama productions where possible in Italy, avoiding the use of de-localisation by investing in professional expertise in the Italian production chain.
In 2017, RTI continued the production relationship with its subsidiary Taodue S.r.l., the leading Italian producer of drama content. Taodue S.r.l. developed audiovisual content on an exclusive basis for RTI, to be used mainly for television and cinema.
The continuing productive relationship with the parent company Taodue Film S.r.l. has led to the creation of the sequel to the drama "Solo", which has been particularly successful among the public, and the production of new projects such as the "Liberi sognatori" Movie Collection ? 4 TV films on the difficult relationship between civil society and the mafia.
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