Tv Drama & Film Production

Taodue
In July 2010 has been completed the process of integration into the Mediaset Group of Tadoue S.r.l..
Taodue is the leading Italian company engaged in producing quality television drama and series, started producing television products at the end of the 1990s and has been responsible for many successes that have appeared in the schedules of Canale 5, such as Karol, Nassirya, Paolo Borsellino, Maria Montessori, Il capo dei capi, Distretto di polizia, Uno Bianca, Ris and Squadra Antimafia. Taodue's objective has always been to produce television drama and series with a good deal of realism, and many of the company's products have been based on factual news stories and historical events that have inspired and continue to inspire projects that have set the company apart in the Italian television market.
Among the productions made in 2010 special note should be made of the sequels to the Distretto di polizia, Squadra Antimafia e Ris 2 Roma - delitti imperfetti series, and of the television drama Un cane per due. In September work started on filming a new 6-episode series with the title 13° Apostolo.
In 2011, apart from completing the productions already started in 2010, Taodue also began filming a sequel to the Distretto di Polizia series (13 100 - minute episodes) and a new 8 - episode primetime series, I Casalesi.
In 2010 Taodue also produced the successful Ma che bella giornata with Checco Zalone, distributed by Medusa Film in January 2011. After a brief period, the film became the biggest grossing film and also attracted the most number of spectators.

Medusa Film
Medusa Film is one of the leading film distribution companies in Italy with a market share in 2010 of 16.7% (source: Cinetel), confirming the position it held in 2009 as the number one distributor (14.1%). In 2010, Medusa once again distinguished itself for the quality of its own films with 16 titles in the 100 box office successes for the year and 23 films generating takings of more than one million euros. The company produces and distributes Italian and foreign films in Italy and is involved in the entire life cycle of the products, from cinema release to home videos and the marketing of all forms of television rights.
In 2010, the biggest grossing Italian film was a Medusa film, Benvenuti al sud (EUR 29.7 million), the third highest grossing film overall and the second most popular film in terms of ticket sales (4.9 million, with Avatar taking the top spot with 5.8 million), a totally unexpected success for a non-3D film with a young director and cast.

Mediavivere
Mediavivere, a company jointly controlled and run by RTI and Endemol Italia, develops and produces Italian soap operas exclusively for the Mediaset Group.

Ares Film
During 2010, RTI consolidated its joint production operations with the associate company Ares Film, which specialises in making Italian television drama and television series.