The Mediaset Group's free-to-air offer is currently consists of 11 channels covering all major targets for advertisers, including three long-standing general interest channels (Canale 5, Italia 1 and Rete 4), and the thematic and semi-generalist channels Boing, Cartoonito, Iris, La 5, Mediaset Extra, Italia 2, Top Crime and TgCom 24.
Canale 5 is the Group's main network and si targeted at the modern italian family. The distinguishing characteristics of the channel are programmes based on completeness and variety, able to reach, through all kinds of programmes, from entertainment to drama and news. Since January 2013, Canale 5 has been directed by Giancarlo Scheri.
Italia 1 is the leading italian channel for younger viewers, paying particular attention to the tastes of its audience, from music and sport to emerging phenomena and trends. It is an experimental channel, where the most innovative programmes and formats, which are often irreverent and offbeat. Since November 2014, Italia 1 has been directed by Laura Casarotto.
The non-frenetic style, and scheduling that is wide-ranging and articulated are the strong points of Retequattro. Retequattro targets its scheduling at a more mature audience, in terms of age and income. Since November 2014, Retequattro has been directed by Sebastiano Lombardi.
In 2015, Telecinco achieved a 14.8% audience share over the 24-hour period and an average of 14.4% of the commercial target.
With regard to Prime Time, Telecinco was the leader in the all viewers total with an average of 15.2%.
In 2015 Cuatro captured an average audience share of 7.2% of all viewers over the 24-hour period and 8.2% in the commercial target segment. With regard to Prime Time, Cuadro had a share of 6.4%.
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