TV Free

CANALE 5
Canale 5 is a classic generalist channel, which means that it is aimed at the mass family audience. The distinguishing characteristics of the channel are programmes based on completeness and variety, able to reach, through all kinds of programmes, from entertainment to drama and news. Since October 2006, Canale 5 has been directed by Massimo Donelli.
Canale 5 broadcast many entertainment programmes during 2010: in spring there was Ciao Darwin 6 (29.5%), Io Canto (24.5%), Zelig (24.2%) and Amici (23.2%); in autumn C'è Posta per Te (27.2%), Paperissima (23.4%). Grande Fratello (the last 10 episodes of the 10th edition - which have been broadcasted from January to March - as well as the first 11 episodes of the 11th edition have been broadcasted from October to December) recorded an audience of 25.2% with a maximum share of more than 30%. As for television drama, the 6 episodes of Il Peccato e la Vergogna attracted an audience share of 26.2%.

ITALIA 1
Italia 1 is the Mediaset Group's youngest channel, paying particular attention to the tastes of its audience, from music and sport to emerging phenomena and trends. It is an experimental channel, where the most innovative programmes and formats, which are often irreverent and offbeat. Since May 2002, Italia 1 has been directed by Luca Tiraboschi.
Apart from the established programmes such as Le Iene (13.2% in the early evening slot and 24.6% in the late night slot on Sundays), Colorado (13.7%), La Pupa e il Secchione - il ritorno (15.5%, the same as the parody Mai dire Pupa), in 2010 Italia 1 broadcast the debutants Fenomenal and Wild (both over 12% for the total audience and 21.5% and 17.8% respectively for the giovani15 - 34 age group).

RETEQUATTRO
The non-frenetic style, and scheduling that is wide-ranging and articulated are the strong points of Retequattro: a channel that is able to offer programmes that support the offer of traditional shows, much appreciated by women viewers, with programmes aimed at a mal audience. In fact the offer includes sport, popular science, and journalistic background, serials and entertainment. Since June 2007, Retequattro has been directed by Giuseppe Feyles.
In 2010, the channel scheduled the usual appointments with television series and entertainment programmes, together with analysis/investigative programmes such as Quarto Grado (10%) and Top Secret (8%), and evenings dedicated to the cinema with films that attracted more than 11% of the audience, such as Codice Mercury, Banana Joe, The Transporter and Sotto Corte Marziale.

TELECINCO
In 2010, Telecinco was the most popular television channel in Spain with the highest audience share throughout the day and in all the main time slots including primetime, where it registered a 14.4% audience share. In 2010 Telecinco registered an average individual share of 14.6% for the 24-hour slot, maintaining its position of leading commercial television channel. The Group was also the market leader for audience share for all three time slots as far as the commercial target was concerned, increasing its advantage compared with its direct competitors. In 2010 Telecinco maintained a high level of self-produced products in its programme schedules equal to 88% (85.4% in 2009), compared with 12% of purchases and external productions (14.6% in 2009).