The Mediaset Group operates through two fully-owned advertising sales agencies in Italy: Publitalia '80, the exclusive sales agency for the free-to-air Mediaset networks; and Digitalia '08, which handles advertising sales for the pay TV platform (until 31 May 2019) and Premium channels viewable on the Sky platform.
The Group also owns a 50% interest together with Mondadori in Mediamond, which sells advertising space on Mediaset Group websites and radio and on the websites of the publications of the Mondadori Group and other publishers.
In 2019, Publitalia acquired 306 new clients, generating new revenues amounting to 3.4% of the total. Publitalia?s top 10 groups generated approximately 19.9% of its total commissions.
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