Founded in 1988, Publiespaņa, is the advertising company for Mediaset Espaņa.

Spain's television advertising market is the fifth-biggest in Europe and is second only to Italy's in terms of television's share of all advertising on mainstream media. According to Infoadex data, the percentage of that market in 2019 stood at 30.3%.

Macroeconomic data on the Spanish economy shows that, in 2019, GDP grew by +1.9% on the previous year. Advertising investment, on the other hand, essentially remained stable due to the growth in the digital component, linked to search and social advertising. Investment in conventional advertising (which does not include digital search and social advertising) fell by 5.8%, with investment in television advertising down by 6.0% year on year. Mediaset Espaņa Group's share of the conventional market as 43.4%.

Other domestic market players, besides Mediaset Espaņa, include:
- the Atresmedia Group (established in 2012 with the merger of Antena3 and Sexta).
- a federation of independent local broadcasters, operating under the name La Forta.
- the digital satellite Pay TV platform Moviestar Fusion and Vodafone cable television.

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