Other Foreign Investments
In February 2008, Gestevision Telecinco completed the acquisition of a 35.08% stake in Pegaso Television INC. which has a 83.34% controlling interest in Caribevision TV Network LLC, the recently established TV channel that broadcasts to the Hispanic communities in New York, Miami and Puerto Rico.
Telecinco contributes its know how in content, advertising and management. The initial aim is to cover the entire East Coast of the United States.
SPORTNET MEDIA LIMITED
In March 2008, Mediaset Investment Sarl completed a series of agreements with the China Global Media group that owns the free-to-air China Sport Network sports channel, which is broadcast in 7 Provinces of the Chinese Peoples' Republic and covers around 400 million people. Following these agreements, Mediaset and its Chinese partner, hold 49% and 51% respectively of Sportnet Media Limited, which through the subsidiary New Century Advertising, and as part of the agreement reached with the China Global Media group, manages the advertising sales activities, rights acquisitions and television programme production for China Sport Network.
In May 2008 Mediaset reached an agreement to buy a 25% stake in Nessma TV, the satellite channel based in Tunis and launched in the spring of 2007 by the Karoui&Karoui World group. The channel is mainly seen in North Africa: Algeria, Libya, Morocco and Tunisia, a homogenous market in terms of language, culture, geography that is experiencing rapid economic and demographic development.
In fact the Maghreb area is home to around 80 million people with an average age of 25. Nessma TV already reaches over 7,5 million families and is the leading entertainment channel aimed specifically at the Mediterranean Arab world. With an international-style schedule comprising films, TV series, music videos and successful formats such as Star Accademy, produced by Endemol, which was shown in the last season.
Nessma TV will shortly be available by satellite also in Mediterranean Europe where the Maghreb community numbers more than 10 million.
Publieurope, the European advertising sales company of the Mediaset Group, will exclusively handle the advertising sales for Nessma TV in Europa. Following the agreement the shareholder structure of Nessma TV is as follows: 50% Karoui&Karoui World, 25% Mediaset Group, 25% Prima TV.
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