Boing, launched on 20 November 2004, was the first Italian free-to-air children's channel. The channel was set up as a joint venture between R.T.I. S.p.A., which holds 51% of the share capital of Boing S.p.A., and Turner Broadcasting Systems Europe Limited, a Time Warner Group company, which owns the rights to some of the world's most popular cartoons. Despite growing competition, the channel has capitalised on its strong position by promoting and boosting the fame and attractiveness of the brand.
Cartoonito, launched on 22 August 2011, is a channel aimed at pre-school-age children (up to 6 years old). Like Boing, it is a joint venture between Mediaset and Turner Broadcasting Systems Europe Limited. Cartoonito is targeted at a more specific audience than Boing.
Boing Plus, launched on 11 July 2019. The schedule is made up of a combination of programmes broadcast by the "Boing" and "Cartoonito" channels.
Iris is a thematic channel focused on quality films. In addition to all the great movie classics, it also broadcasts programmes about cinema news, film stars and leading film festivals.
La 5 features programmes targeted at a modern female audience.
Mediaset Extra is a thematic channel that broadcasts a selection of the best in Mediaset entertainment programmes from the past and present.
MEDIASET EXTRA 2
Mediaset Extra 2, launched on 11 July 2019, broadcasts a one hour delay of the main channel "Mediaset Extra" during the daytime, with different programming in the evenings. When the Cine34 channel launched on 18 January 2020, Mediaset Extra 2 ceased broadcasting.
Italia 2 is targeted at younger male viewers. featuring TV series, sitcoms, cult cartoons and sports and music programmes, in addition to live sports coverage of events such as world championship motorcycle racing.
Top Crime is the network dedicated to the investigation and police drama genre launched in June 2013.
Tgcom24 is Mediaset's all-news channel. Broadcast free-to-air, 24-hours a day, it also online at Tgcom24.it and viewable on smart phones and tablets through free apps.
R101 TV is the thematic channel affiliated with R101, which covers music; it broadcasts music videos on rotation and some repeats of concerts already broadcast on Italia 1.
VIRGIN RADIO TV
Virgin Radio TV is the thematic channel affiliated with Virgin Radio, which covers music; it broadcasts music videos on rotation. Since January 2020, Virgin Radio has featured in Sky's satellite package and, since 1 March 2020, it has returned to DTT. In the meantime, at the outset of 2020 its position on DTT was taken over by Radio 105 TV, a new thematic affiliate channel of Radio 105, whose programming is based on broadcasting back-to-back music videos.
Canale 20, launched on 3 April 2018 with exclusive live broadcasting of the UEFA Champions League quarter-final match between Juventus and Real Madrid, offers the top-quality contemporary films, innovative TV series and other sporting events.
Focus, launched on 17 May 2018, is the TV version of Italy's most read cultural and scientific magazine, covering science, nature, environment, animals, technology, history and current events with simple, clear and compelling language.
In addition to Telecinco and Cuatro, the Mediaset Espaņa Group's generalist networks, the offering is completed by firmly established thematic channels:
- Boing, the thematic channel dedicated to children from 4 to 12 years, achieved an audience share of 10.6%.
- FDF reached a share of 7.7% on the commercial target audience (13-24 age range).
- Divinity, a channel dedicated to the female audience, achieved a share of 3.2% of its commercial target audience (16-44 age range).
- Energy, a channel dedicated to a male audience, achieved a share of 2.4% of the commercial target audience (men between 25 and -44 years).
- Be Mad achieved a share of 0.8% of its commercial target audience (men between 16 and 44 years).
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