Mediaset Group's free-to-air offering currently consists of 17 channels covering all major targets for advertisers, including three long-standing general interest channels (Canale 5, Italia 1 and Retequattro), and a diverse portfolio of thematic and semi-generalist channels: Boing, Boing Plus, Cartoonito, Iris, La5, Mediaset Extra, Mediaset Extra 2 (replaced by Cine34 in January 2020), Italia 2, Top Crime, Tgcom24 , R101TV, Virgin Radio TV (also viewable on satellite from 2020), Canale 20 e Focus.
The Group's general interest channels ? Canale 5, Italia 1 and Rete 4 ? are controlled by R.T.I. SpA, which is responsible for the creation and development of programme schedules, the production of original content and the acquisition of television rights. The Mediaset networks' overall offering is designed to attract audiences between the ages of 15 and 64, which is the target audience of greatest interest for advertisers and a segment in which Mediaset is a strong market leader.
Canale 5 is the Group's main network and is targeted at the modern Italian family.
Since January 2013, Canale 5 has been directed by Giancarlo Scheri.
Italia 1 is the leading Italian channel for younger viewers.
Since November 2014, Italia 1 has been directed by Laura Casarotto.
Retequattro targets its scheduling at a more mature audience, in terms of age and income.
Retequattro has been directed by Sebastiano Lombardi.
In 2019 Telecinco achieved a 14.8% audience share of all viewers over the 24-hour period, ranking as the most viewed Spanish channel for the seventh consecutive year. It also captured an average of 14.1% of the commercial target.
With regard to Prime Time, Telecinco was the leader in the all viewers total with an average of 15.0%.
Cuatro was the third most viewed channel by millennials (16-34 years) and reached an audience share of 6.0% of the average share for all viewers in the 24-hour period and 7.4% for the commercial target audience.
Mediaset in borsa:
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